Marketing

Assignment 2 Task 1 The UK`s leading(p) retailer Tesco was floated in the retail exchange in 1947 and in 1995 took all over contest Sainsbury`s position as UK compute one. The company launched a home obtain work in 2000, allowing customers to order their shopping on line. Tesco now is expanding its convenience chisel ins into areas such as Taiwan, Malaysia, Poland, the US, and Ireland. In order to find come forrad their customers interests and thoughts ab surface the business, Tesco nurse carried out a number of look for techniques. As Tesco motivationed to break their value-for money offers, they carried out seek on their customers to identify semipermanent acts and differences between consumers companys (e.g. better-off and poorer customers). This research was carried out every two historic period and involved ask a large sample of Tesco customers to take 49 practical store factors in order of importance. In 1997 Tesco looked at the ex exd 30 of these factors for each of the customer groups up-market, mid-market and less(prenominal) affluent. For the up-market plane section, the most important factors were standards of hygiene, quality of provender over all, and value for money, and quality of fresh meat.

This was the same for the mid-market segment video display that all of Tesco`s customers valued their standards of hygiene at the most important attribute when they are shopping. This suggests that research such as this is important as companies cannot guess what their customers wa nt. Therefore Tesco have apply these result! s to produce a better service to their customers. too Tesco has monitored its performance relating to competitors, using a written report called `image and emplacement survey`. This surveyed around 11,000 customers over a year on ten measures: overall value for money, quality, price, choice of branded goods, own-label range, own-label quality, service levels, store environments, stock availability and range. The results were reported every quartet weeks...If you want to get a full essay, order it on our website: BestEssayCheap.com

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