Analyzing Consumer Behavior

* * * * * * * * * Running Head: ANALYZING CONSUMER BEHAVIOR Analyzing Consumer Behavior MKT / 435 May 23, 2011 Dr. mare Church Analyzing Consumer Behavior The assignment for this hebdomad knotty working through an online manikin called Analyzing Consumer Behavior. The make-believe had tercet main make up ways and involved working to reverse a mean mend in business at a smart York barbershop called blocks Barber Shop. Over time, the call for of clients had begun to transmute while the go offered at the barbershop had remained stagnant. While the growth of the manful training industriousness was growing by 25 portion yearly, stymies Barber Shop had been unable to trespass on this trend and needed to make some changes to advance performance. The possessor of the company decided it was time to research the industry and the parvenu York and surrounding markets in an effort to create a desig n for magnification that would increase revenues. In the first cast of the simulation the owner needed to determine the atmosphere and dah of the plaques new salons as well as the services which would be offered.

The second phase involved expansion beyond New York into surrounding suburbs and decisions needed involved excerpt of attach markets and determination of whether the more upscale Lords franchise or the cut down end Masters franchise was a meliorate insure in each market. The third phase involved a new trend with the introduction of the BAM male, and decisions in this severalise of the simulat ion were focused on how to respond to changi! ng inevitably of the demographic experiencing this new trend and whether or not to furnish to those needs or focus on pleasing vivacious clientele. chassis I As a marketing manager for the barbershop, situation one of the simulation required a review of the trends get place within the male grooming industry and do a determination of a new direction for the barbershops. later on reviewing the research...If you want to get a full essay, order it on our website: BestEssayCheap.com

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