Market Segmentaton

AN ASSIGNMENT ON MARKETING OF INSURANCE SERVICES SUBMITTED BY ABDURASID OLANREWAJU, M. TO MRS. OWOLABI, A, O. MARKET divider IN INSURANCE The understanding of securities industry segmentation requires the understanding of what a market is either at heart the manufacturing or run industry. The line market has been discoverd in various perspective, looking at various perspective it break away to see the same thing Market. A scholar sees market as a place where goods or services (insurance) argon offered for sale, where transfer of will power occurs. Market has been positd or visualize from various perspective. It has been considered as a place where goods are offered for sale, where transfer of ownership occurs. It has as well as been visualize as a gathering of good deal for aspiration of purchase sparing goods and services (insurance). It bottomland also been define as the ag gregate demand for a product or service. marketing perspective view a market as people having the desire, the financial ability and the desire to become economic goods and services.

Thus, we can define market for any product as the thorough number of people and /or organization who give give up the desire, the purchasing power and the willness to acquire the product at a price that is potentially profitable for the seller. Market accordingly resume people who; 1. Need the product 2. Have the m unrivaledy or entrée to credit to buy the product and 3. Are willing to switch over money or debt obligation to acquire the pro! duct Insurance is a service, which is intangible in character but, yet it has its customers who consume this product. What therefore is insurance? Insurance is a mechanism or hearty devise for which compensation is paid in the event of mishap, or unfortunate event, compensation is been do out of accumulated voice of all parties that are bespeak in the scheme. In essence, one must have...If you want to call for a full essay, coif it on our website: BestEssayCheap.com

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